Distributors
A distributor purchases units from LanProfessional for resale
but does not become involved in the end application. They do
carry inventory and typically have VARs selling for them.
Independent Sales Representatives
They are responsible for selling our products in various geographical
territories in the U.S. and foreign markets. ISRs provide pre-sales
technical information and identify qualified leads, often obtaining
customer commitment and the sale as well. ISRs are selected
according to their experience and contacts in particular verticals
and countries.
Integrators
An integrator purchases from Lanpro to bundle Lanpro´s
product with their own to provide a total
solution to their customers. They can also recommend
our products but do not resell or do not carry
inventory selling only as required.
OEMs
An original equipment manufacturer is a company
that uses product components from Lanpro to build
a product that it sells under its own company
name and brand.
VARs
A company who purchases units from Lanpro for resale
to their specific clientele. They are responsible
for supporting Lanpro products.
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